Capillary Technologies LLC × Kognitiv US LLC
Capillary Technologies acquired the assets of Kognitiv US LLC, a provider of omnichannel loyalty solutions, after Kognitiv filed for Chapter 11 bankruptcy protection in the District of Delaware. [64, 71] The transaction was a private sale under Section 363 of the U.S. Bankruptcy Code, with a reported price of approximately $12.3 million (CA$17.28 million). [65, 86] This acquisition allows Capillary to integrate Kognitiv's AI-driven loyalty platform and its enterprise client portfolio, significantly strengthening its market position in North America ahead of a planned IPO. [69, 70]
The asset
Substantially all assets of Kognitiv US LLC, including its AI-powered, omnichannel loyalty management platform, technology, and contracts with over 30 enterprise clients. [69, 70, 86]
- 230M loyalty members
- 28k stores/locations
The record
- Seller status
- Chapter 11
- Sector
- Loyalty and marketing software
- Modalities
- customer profile data, transaction data, behavioral data
- Jurisdiction
- US
- Docket
- 25-10648
What it means if you hold data
This transaction exemplifies the ongoing consolidation within the loyalty management industry, where AI-powered customer data platforms are considered highly valuable assets. It also serves as a key example of acquiring valuable technology and customer data through distressed asset sales in bankruptcy proceedings.