Deep Fusion Films × Topfoto
Deep Fusion Films partnered with historical picture agency Topfoto to produce 12 documentaries using AI. [27, 29] Deep Fusion will use its proprietary AI software, Weavr, to analyze the archival images, assist in curating material, draft scripts, and create draft edits. [27] The agreement states that all distribution revenues from the documentaries will be split evenly between the two companies. [29]
The asset
Access to a curated selection of Topfoto's historical picture archive to produce 12 one-hour documentaries. [27, 29]
- 12 documentaries
The record
- Seller status
- Going concern
- Sector
- Historical photo archive
- Modalities
- images
- Jurisdiction
- UK
What it means if you hold data
This deal demonstrates a novel use of AI to monetize historical archives by reducing the cost and time required for documentary production. It represents a 'create not scrape' model, where AI is a tool for producing new, traditional media formats from a licensed dataset. [27, 29]